Wednesday 18 April 2012

Entrepreneurial mission: A Diversified market

Neil Gershenfeld, pioneer of the Fab Labs movement and a professor at MIT 
http://www.youtube.com/watch?v=aPbJmYCSCgA
From the previous debate with father on establishing whether one model would render the other obsolete....This video presentation by the MIT prof. really brought one main point to light. Obsolescence is phased. initially it does shake up things but then there this phenomenon of co-existence.... Ofcourse living in an anomalous world one can often find exceptions...like Kodak film that failed to exist.....well i guess thats where obsolescence catches up with a particular type of technology. We no longer resort to primitive tools and tackles, now everything is mechanised and automated.

The corporation model of business may continue to thrive, but eventually lose out unless they like the human species do not learn to adapt. Their adaptability lies in continued value to attract employees and retain majority market demand and in addition offer far more benefits than traditional norms. On the other hand, there will be a mushroom growth of the collaborative model that mimics the internet or virtual world of connecting, sharing and collaborating. It is the formation of such clusters that has the power of democratizing and ensuring tailor made product/services by not serving their audience but also actively involving the audience in the process of creation.

The collaborative model that comprises small individual entities can powerfully challenge mainstream staid market with innovative solutions that come at affordable rates for consumers. This model may not overthrow the huge profit-oriented large organisations but definitely offer far more competition than before. It is as one of the TED speaker for this year said, there is no competition when there is collaboration. With large parts of societies offering freebies similar to the web-world, there is a trend of moving away from core capitalistic market-players to single use solution innovators.

This scenario needs to be supported by more examples from the current world of business and academics. Academics is mostly a familiar turf for collaborative individuals, but whether the same energy is sustained and proves enough to fare the market is to be seen.

More in the next post..
Chitra

1 comment:

  1. https://vimeo.com/41384322

    While the video describes creative thinking, it drifts towards the problem of a very vertical huge organisation. Imitate the city is the clue to break away from the conventional corporation models. Yet another lead towards the hub and spoke model of creative talent and entrepreneurship.

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